So, imagine partnering with a midlife company accelerator: an organization who can provide the expertise - and the objectivity - to work with your teams, ask the right questions and build the foundations for becoming Category Leader in your own market.

Success in this task is based on understanding two inalienable truths.

1. Your most valuable asset is your customer.

   Knowing your customer and how to meet their needs is critical - but guesswork won’t cut it. You must begin by not only identifying your customer’s wants and needs, but then mapping out how to respond in a way that helps them achieve their long-term aspirations. That’s how to achieve scale vs growth.

2. Your most valuable process is recognizing customer patterns.

   Most companies that fail can trace that failure back to a lack of clear understanding, appreciation, or process to respond to evolving customer patterns. In this fast-changing world do you clearly understand, appreciate, and have the capacity to respond to your customers’ changing patterns? The answer to that question will be the difference between failure or survival.

SmartScale℠ moves your company into something more than a single product or service:
as a Category Leader you’ll deliver a way of life for your customer, who, in return, provides you with a lifetime of value.

What is SmartScale℠?

SmartScale℠ is a mid-life company accelerator program designed to dig deep into your market, using a unique data analysis process to provide the insight you need to cement your position as Category Leader.

ScaleWerks brings together a group of seasoned executives with substantial operational experience across a range of industries. Together, this wealth of insight has formed a unique and proven process - SmartScale℠ - which makes sustained value creation both practical and successful for midlife businesses.

The SmartScale℠ Protocol:

1. Delivers exponential performance increases
2. Accelerates profitability through sustained scalability
3. Generates its own capital for investment in the scaling process
4. Energizes the organization to achieve Category Leadership, attracting profitable customers and managing their lifetime value

As a result, companies that SmartScale℠ find they can sustainably scale by capturing loyal customers to provide revenue, whilst increasing earnings and maximizing company value – even during radical changes in the economic environment.