Can you scale assessment

Welcome

Approx time to complete: 20min

Thank you for taking our company assessment survey. Your responses will help us understand your company’s current state and future aspirations across various dimensions such as:

growth
value
differentiation
customer intimacy
operational productivity
leadership
talent

This will enable us to provide tailored support and insights relevant to your business needs. If you have any questions or need assistance, please contact us. Thank you!

Business name

First name

Last name

Email address

Self Evaluation

1. Commitment To Growth

How would you best describe your company’s commitment to business growth?

We have high aspirations to grow and we are improving our business growth strategy.

Our organizational focus and capabilities are improving to better execute our growth strategy.

We're delivering increasingly greater customer value more quickly and effectively.

Our innovation process creates market leading opportunities to accelerate growth.

Our investment strategy produces disruptive, new category growth opportunities.

2. Value Differentiation

How would you describe the overall value your company provides its customers?

Our offer is indistinguishable from our competitors.

Some aspects of our offer are better than our competition but lack broad recognition.

Our offer is clearly unique and recognized by a segment of our market.

Our offer is considered industry-leading with clear competitive advantages.

Our offer is universally acknowledged as groundbreaking and the category leader.

3. Customer Intimacy

How would you describe your company's ability to meet customer needs and preferences?

We deliver sought-after products and services.

We design solutions tailored to meet customer needs.

We discern the preferences that engender customer loyalty.

We innovate to delight and WOW our new and existing customers.

We thrive on a robust community of devoted customer advocates.

4. Operational Productivity

How would you rate your organization's ability to deliver more with fewer resources?

The company does not currently measure its output relative to resources utilized.

Our organization uses proportionately greater resources for increased input.

Company output increases linearly with an increase in resources.

Our business delivers proportionately greater output with the same level of resources.

The company can consistently use fewer resources for significantly greater output.

5. Leadership & Talent

How would you best characterize your company's leadership and talent to drive future growth?

Our company does not have the leadership and talent to meet future demands.

We have the leadership but need greater top talent to drive short-term business growth.

The business has both the leadership and talent required to achieve short-term growth.

We need to develop and position new leaders to drive change and long-term growth.

Our company has the leadership and talent to drive both short- and long-term growth.

SmartScale℠

1. Commitment To Growth

How would you best describe your company's historical approach to pursuing business growth.

Increasing company profitability through improved cost effectiveness.

Capturing greater market share with its existing product and service offer.

Developing its product and service offering to better serve customers.

Expanding into new geographical and adjacent industry markets.

Creating new markets with new product and service offerings.

Choose how your organization focuses itself for continued business growth.

The company has developed a defined growth strategy and review process.

All employees understand and support the company's growth strategy.

All members of the leadership team proactively lead and support company growth.

The company's external stakeholders understand and actively contribute to it's growth.

Strategic alliances and partnerships with key influencers are being used to drive growth.

Select how your company innovates to support continued business growth?

The company fosters an environment of curiosity, ideation, and experimenting.

A formal process for moving ideas through evaluation and decision-making exists.

The organization focuses on incremental innovation to its processes and offering.

External sources are used to bring new ideas and connect with new technologies.

Disruptive innovation is pursued to create new markets and business models.

Which adjustments does your organization make to achieve continued growth?

The leadership team evaluates company performance and makes necessary changes.

The company keeps up to date on changing market and competitive conditions.

Customer feedback and insights are built into the company's evolving growth strategy.

Market collaboration with others provides new business development opportunities.

The company proactively transforms itself based on innovation and new technologies.

Which best describes your company's approach to managing business return versus risk?

Investments are limited to low-risk initiatives that yield incremental improvements.

The company prioritizes stable growth and proven business investment strategies.

A blend of low, moderate, and high-risk investments is taken for continuous growth.

The company has and is willing to invest in high-risk, high-reward growth opportunities.

Leadership is fully committed to making disruptive investments and accepts the associated risks.

SmartScale℠

2. Value Differentiation

Which best describes your company's current value differentiation strategy?

Our company does not currently have a defined differentiated value strategy.

Targeted segment strategy offering better service with existing industry products.

Targeted segment strategy offering greater value with new and/or improved products.

Broad market strategy offering industry leading service value with improved products.

Broad market strategy offering truly unique value with new-to-the-word products.

How would you best describe your company's current value proposition to customers?

A set of key features detailing the functionality of products and services offered.

The specific customer benefits which improve a customer's life or business.

Well-defined solutions to the problems or pain points experienced by customers.

The quantifiable value delivered to customers by products and services offered.

The customer jobs-to-be-done based on their current and future needs.

Which best describes how your company positions its unique value offer?

Our business does not use a defined value proposition with prospective customers.

A well-defined value proposition with unique selling points is used by all employees.

Marketing communication programs are used that quantify the value offered.

Our unique story with the company's purpose, mission, and value proposition is being used by employees.

The company has built out its brand image and promise with our value proposition.

How would you best describe your company's ability to deliver on its value proposition?

Our company's value proposition is not well understood by all employees.

All employees understand and effectively communicate our value proposition.

Employees work cross-functionally and collaborate to deliver on our value offering.

We evaluate feedback from customers on value delivered and adjust to improve.

Our customers advocate with others the unique value our offering delivers.

How has your business incorporated value development into improving its offering?

Our organization does not have a formal value development process.

Improvements to our value offering are made based on competitive research.

Customer research is utilized to identify new and improved value offerings.

Our company's value development function identifies breakthrough offering ideas.

Industry alliances and partnerships have been formed to develop new value offerings.

SmartScale℠

3. Customer Intimacy

What types of customer insights does your business currently collect?

Customer relationship identity and descriptive data.

How customers engage and interact with our value offering.

How well the business fulfills customer needs and aspirations.

The levers that sustain and increase customer retention.

The patterns of customer loyalty and customer lifetime value.

Select which types of customer analytics your company currently conducts.

We currently lack a customer analytics framework.

Past customer behaviors are evaluated using descriptive analytics.

Diagnostic analytics are used to understand the "Why" behind customer behavior.

Future customer behaviors are forecast using predictive analytics.

Prescriptive analytics are conducted to influence customer aspirations.

How has your business defined and developed its ideal customer experience?

We've identified key touch points and unique customer values.

We've mapped a compelling customer journey based on customers' aspirations.

We've digitized key aspects of our ideal customer experience.

We've realigned our organization to deliver a compelling customer experience.

We iteratively fine-tune our customer experience for optimal impact.

What capabilities does your company use to personalize its customer experience?

The company's technology platform collects individualized customer data.

Customers have been segmented with distinct customer profiles used.

Omni-channel customer engagement strategies have been implemented.

Customer communications and other service activities have been personalized.

Contextual support based on personal preferences is being delivered.

How has your company developed a community of loyal customers?

We currently do not have a customer loyalty process.

We foster increasing trust and loyalty through value-added engagement.

We continue to convert neutral and vulnerable customers to loyal customers.

We cultivate community networks with influential advocates.

We continuously measure and improve customer lifetime value.

SmartScale℠

4. Operational Productivity

How would you best describe your company's critical business processes?

Employees understand the major steps and expectations of key processes.

Our core processes have been documented with defined objectives and responsibilities.

The company has standard operating procedures with KPI's and performance reporting.

We frequently evaluate and adjust our standardized workflows to improve productivity.

The company has developed repeatable and scalable processes to maximize productivity.

Select those business systems in your company which drive high levels of productivity?

Operations Management

Human Resource Management

Financial Management

Information Systems Management

Sales and Marketing Management

What stage of digital transformation has your company achieved?

Information storage and retrieval has been implemented to build systems of record.

Information systems have been incorporated to improve operational productivity.

New software technologies are being used to improve employee collaboration.

Digital technologies have been integrated to improve customer experience.

Digital platforms leverage network effects to accelerate value and community growth.

Select those forms of business automation your company currently uses to increase productivity.

The company does not currently utilize any forms of automation.

Basic process automation of simple tasks to improve business workflows.

Robotic process automation, machine learning, and/or process-mining tools.

Machine intervention including cognitive applications and neural networks.

Fully autonomous processes including AI and self-learning services.

Where has your company demonstrated the effective scaling of its resources?

Organizational Effectiveness

Production Capabilities

Supply Chain Management

Capital Planning and Deployment

Outsourcing and Partnering

SmartScale℠

5. Leadership & Talent

Which best describes your company's ability to effectively develop successful leaders?

The organization does not have a formal leadership development program.

A leadership program exists but is not aligned with organizational strategy.

Leadership development is aligned with strategy but lacks critical competency analytics.

Leadership development uses competency analytics but lacks performance metrics.

Our leadership development program demonstrates proven performance improvement.

Which best describes your organization's talent acquisition and retention of critical personnel?

There is no formal process for acquiring and retaining top talent for critical positions.

Talent acquisition is reactive targeting immediate vacancies with ad hoc retention.

Tactical plans exist for talent acquisition and retention to assure minimal vacancies.

Rigorous assessment, on-boarding, and development programs are used to attract/retain top talent.

Our talent acquisition and retention capabilities ensure our growth strategy is effectively executed.

Which best describes your company's current learning environment?

The company has not taken actions to formally develop a learning environment.

Learning resources are available for employees but only focus on skill development.

A structured learning environment exists but is not aligned with strategic objectives.

Learning tools and opportunities are in place and aligned with organizational goals.

Our learning environment dynamically adapts to enable talent to grow and advance.

How does your company build managerial and entrepreneurial capacity for future growth?

There is no structured approach to recruit additional managerial or entrepreneurial talent.

Talent is sporadically added in a reactive manner without focus on future needs.

Talent is recruited in anticipation of future needs with no strategy for new initiatives.

Proactive recruitment specifically targets the launching and scaling of new company initiatives.

A strong pipeline of talent has been built to meet immediate and long-term growth needs.

Which best describes your company's approach to leadership succession planning?

No formal succession plan exists that considers leadership capabilities to drive growth.

Basic succession planning exists but does not consider the strategic need for change.

A succession plan is in place but does not identify leaders qualified to drive change.

Our succession plan identifies qualified leaders but does not assess evolving needs.

Our succession plan aligns with our strategy to ensure new leaders meet future needs.

General Questions

Category Leaderships

What market category does your company aspire to dominate in the future?

Future Revenue Growth

What annual revenue growth rate would you like your company to achieve over the next 3 years?

Sales Infrastructure

How has your company redesigned its sales and marketing organization for the future over the last 3 years?

HP Name

Can Your Company Scale?

Companies that achieve sustainable scale do so through Category Leadership*

Welcome

Self Evaluation

1. Commitment To Growth

2. Value Differentiation

3. Customer Intimacy

4. Operational Productivity

5. Leadership & Talent

SmartScale℠

1. Commitment To Growth

SmartScale℠

2. Value Differentiation

SmartScale℠

3. Customer Intimacy

SmartScale℠

4. Operational Productivity

SmartScale℠

5. Leadership & Talent

General Questions

Category Leaderships

Future Revenue Growth

Sales Infrastructure

Unlock your ability to scale

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