If you’re not focused on helping the right people, you’ll waste tons of time and money. You don’t want bad customers, and you don’t want to fool around with people who will never become customers.
Only by forcing our brains to recategorize information and move beyond our habitual thinking patterns can we begin to imagine truly novel alternatives.
To achieve scale you must create a category in which competitors are weaker or irrelevant.
A smart customer experience which makes it a pleasure for your customers to interact with you to collect information and execute transactions and the ability to leverage precise customer insights, generated from your data, that empowers you to quickly customize your interactions, products, product mix, and service to meet the “wants” of your customers…and leave them with a “Wow!”.
According to a McKinsey Corporate Performance Analysis, less than 8% of strategic initiatives result in performance improvement. As seasoned authorities in sustainable value creation, we’ve made careers of leading those that are in the 8%. See some examples for yourself.
The whole experience and the results have made going to work fun again. We went from a 20-year-old successful business to a category leader where we are scaling!
Our conservative Board hesitantly supported our decision to hire ScaleWerks - 3 years later they are enthusiastic believers in the SmartScale℠ Process
We were cynical at first. Our folks had experience with training and consultant programs - and they never lived up to their promises of delivering significant impact...just incremental improvements.
SmartScale℠ is not a program - its a protocol, a process, and a joint effort where the ScaleWerks team worked shoulder-to-shoulder with our organization, and the outcomes have been beyond our wildest expectations.
