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Achieving Revenue Growth of 23% for a Machining Firm by Identifying New Opportunities

The company bid short-run replacement parts from manufacturer-owned prints. Over time the designer/manufacturers of components and parts had changed their strategy and were providing repair parts services as part of their offering – thus reducing the volume of machine-to-print work.

Background:

A company in the precision machining business servicing large manufacturers of heavy equipment and large specialty parts was losing market share to firms with newer equipment and more extensive engineering/original design and re-design support services.

Challenge:

The company bid short-run replacement parts from manufacturer-owned prints. Over time the designer/manufacturers of components and parts had changed their strategy and were providing repair parts services as part of their offering – thus reducing the volume of machine-to-print work.

Solution:

ScaleWerks started the engagement by collecting data from the end-users perspective, analyzed and tested conclusions drawn from that data. We developed the hypothesis that if the company re-imagined itself as a direct-to-customer service center, it could create a category for online maintenance part monitoring and, as such, an online platform for uptime monitoring and assessment. This would deliver predictive information, just-in-time replacement part delivery, and suggesting part replacement before systems failures.

ScaleWerks then worked with leadership to prove the hypothesis, develop a SmartScale℠ strategy, and work shoulder-to-shoulder to execute the plan – including technology and organizational transformation successfully.

Customers reduced their costs of replacement parts and improved their maintenance programs. The company became the category leader with a community of maintenance professionals looking to the company as the authority to ensure that costly parts are available at the appropriate time and aftermarket pricing.

The company achieved scale, with a Revenue Growth of 18% CAGR and EBITDA of 23% as a process management company. This is in comparison to its previous position only as a high-quality precision machining business, with Revenue Growth at just 3% CAGR and EBITDA of 11%.

Results:

The company opened new, profitable business units. Enterprise appeal to employees and potential new hires increased (resulting in high-performance hiring contributors).

Practice areas quickly exchanged low-value customers for high mutual-value relationships, and the firm began regularly exceeding aggressive growth (20% per year), profitability (21% NOI), and enterprise value targets (valuation multiple increased from 5.5 to 9 11 based on new business model).

Mark Jacobs

CEO
Mark B. Jacobs has spent 30 years in executive leadership successfully guiding major growth initiatives – many starting as turnaround efforts. He has led re-capitalizations, start-ups, and key organizational change agendas that have scaled company growth and performance. He co-authored the SmartScale process which is built on his years of hands-on experience and expertise in Lean Manufacturing, Quality Systems, Sales & Operations Planning, Category Design & Development, Leadership Development, and Technology-Driven transformations.
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