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SmartScale℠ Lab

2 days of ephiphanies and planning

Life is about perspective and how you look at something… ultimately, you have to zoom out.

John Doe
Step 1

The SmartScale℠ Lab

We start with the SmartScale℠ Lab. That’s a two-day offsite session where we create a safe place to experiment and flush out possible groundbreaking outcomes that can move your business from its current model to one that will position you as a category leader. From that category leadership position we SmartScale℠.

The location

Gear down and give yourself space to look at your business from another perspective. Really get away and think differently in an environment that is different. Our experience is that this has a huge positive impact on results.
The Montana countryside
A beautiful house

What happens at SmartScale℠ Lab?

Learn to fully understand your customer

If you’re not focused on helping the right people, you’ll waste tons of time and money. You don’t want bad customers, and you don’t want to fool around with people who will never become customers.

Challenge your current thinking

Only by forcing our brains to recategorize information and move beyond our habitual thinking patterns can we begin to imagine truly novel alternatives.

Redefine your current category

To achieve scale you must create a category in which competitors are weaker or irrelevant.

Remodel the customer experience

A smart customer experience which makes it a pleasure for your customers to interact with you to collect information and execute transactions and the ability to leverage precise customer insights, generated from your data, that empowers you to quickly customize your interactions, products, product mix, and service to meet the “wants” of your customers…and leave them with a “Wow!”.

Scalewerks remodel the customer experience

Results

According to a McKinsey Corporate Performance Analysis, less than 8% of strategic initiatives result in performance improvement. As seasoned authorities in sustainable value creation, we’ve made careers of leading those that are in the 8%. See some examples for yourself.

Smart Scale Lab Testimonials

The whole experience and the results have made going to work fun again. We went from a 20-year-old successful business to a category leader where we are scaling!

Our conservative Board hesitantly supported our decision to hire ScaleWerks - 3 years later they are enthusiastic believers in the SmartScale℠ Process
CEO
Privately held service company*
We were cynical at first. Our folks had experience with training and consultant programs - and they never lived up to their promises of delivering significant impact...just incremental improvements.

SmartScale℠ is not a program - its a protocol, a process, and a joint effort where the ScaleWerks team worked shoulder-to-shoulder with our organization, and the outcomes have been beyond our wildest expectations.
CEO
Privately held service company*

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